Tennessee residents may be interested to know that General Mills, a corporation that owns Nature Valley and some cereal brands, has a new legal policy for those who use coupons on their products. Under the new terms, if a consumer uses a coupon, they lose their right to sue the company.
This is a policy known as "forced arbitration." Over the years, it has become increasingly popular among large corporations who use these tactics to keep consumers from banning together in order to sue. General Mills, for example, has settled several lawsuits at a high cost in recent years for false advertising. In 2012, they reportedly settled a lawsuit for marketing a product that did not contain strawberries even though the label suggested it did.